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In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance.
Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity.
Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns.
Episode Highlights
- 0:00 – Intro
- 0:14 – Story of a Core Community member facing PPC challenges
- 0:52 – Rising CPCs explained
- 2:15 – Market research insights
- 3:17 – Using Product Opportunity Explorer
- 5:02 – Microphone niche case study
- 6:49 – Trends and conversion rates
- 8:33 – Demand and competition overview
- 9:30 – Pulse check on market share
- 10:25 – Top products and click share
- 11:45 – Monthly account analysis tips
- 13:42 – Market opportunities
- 14:39 – Outro
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Using Product Opportunity Explorer to iterate and expand your product line
- How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
- How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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