How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast]


Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro
  • 1:41 Why is Amazon’s Product Opportunity Explorer exciting?
  • 2:23 What is the Product Opportunity Explorer?
  • 4:35 How it works: Niche details & different tabs
  • 12:15 Where do you go after the products tab?
  • 15:30 Best part of Customer Review Insight
  • 17:08 What’s in the Search Terms in this Niche tab?
  • 20:01 Takeaways from Insights Tab
  • 24:53 Niche Trends Tab
  • 27:11 How we’ll use Amazon Product Opportunity Explorer
  • 33:12 Your homework for the day!

Links & Resources

Subscribe to our Newsletter

If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits


Other articles you might like