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The Badger

Short-legged Amazon PPC expert. Furry ad-campaign master. Don't call me cute.
Negative ASIN In Amazon PPC Auto Campaigns: Is It Possible

[PPC Den Podcast Ep. 82] Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)

September 8, 2023June 17, 2020 by The Badger

SUBSCRIBE Put on your tinfoil hat, it’s time to explore an Amazon PPC conspiracy! Everyone …

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Categories Amazon PPC Education, Blog, Podcast
ppc den podcast diy your ppc

[PPC Den Podcast Ep. 81] When You Should DIY Your PPC (and When You Shouldn’t)

September 7, 2023June 10, 2020 by The Badger

SUBSCRIBE When should a company work with a freelancer, agency, or PPC professional to run …

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Categories Amazon PPC Education, Blog, Podcast
amazon dsp targeting ad badger

Finding Your Audience in Amazon’s Demand-Side Platform (DSP)

January 9, 2024June 3, 2020 by The Badger

Introduction to The Amazon DSP First of all, if you ask anyone at Amazon, you’ll …

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Categories Amazon PPC Education, Blog
Types of Amazon PPC ads featured image

The 2 Types of Amazon Seller Central Ads

June 4, 2021June 3, 2020 by The Badger

Welcome back to the burrow, The Badger back again to begin educating on Amazon PPC …

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Categories Amazon PPC Education, Blog, Seller Central
amazon ppc den podcast ad badger

[PPC Den Podcast Ep. 80] An Introduction to Targeting Options on the Amazon DSP

September 7, 2023June 3, 2020 by The Badger

SUBSCRIBE For the last few years, the Amazon DSP has only been available to sellers …

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Categories Amazon PPC Education, Blog, Podcast
amazon ppc den podcast ad badger

[PPC Den Podcast Ep. 79] Optimizing on a Hunch

September 8, 2023May 27, 2020 by The Badger

SUBSCRIBE Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided …

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Categories Amazon PPC Education, Blog, Podcast
product targeting amazon ppc ad badger

How Amazon Product Targeting in Manual Campaigns Really Works

September 8, 2023May 20, 2020 by The Badger

Back in the day, circa 2010 AD, match type’s didn’t exist. Amazon would essentially sort …

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Categories Amazon PPC Education, Blog
5 Things You Don’t Know About Product Targeting

[PPC Den Podcast Ep. 78] 5 Things You Don’t Know About Product Targeting

September 8, 2023May 20, 2020 by The Badger

SUBSCRIBE Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got …

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Categories Amazon PPC Education, Blog, Podcast
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