[PPC Den Podcast Ep. 88] How to Get Over 100% Conversion Rates with Sponsored Display Ads

How To Get Over 100% Conversion Rates With Sponsored Display Ads


We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%!

Is that even possible? 

On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you.

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 5:10 A recent trend with Sponsored Display ads
  • 7:00 How conversion rates work
  • 11:20 Targeting types for Sponsored Display ads
  • 15:30 Sponsored Display conversions
  • 17:30 The big problem with conversions in Sponsored Display ads
  • 30:40 What we’d like to see and closing thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

Thank you!

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