Black Friday on Amazon is kicking off early this year! From November 21 to November 29, deals will be dropping every five minutes, setting the stage for a week of non-stop shopping action. Ready to cash in?
Prime members get the perks — early access, cashback offers, and free delivery on millions of items. But here’s where it gets exciting for sellers: this is the moment to leverage the shopping season.
We’ll guide you through the strategies to make the most of Black Friday and beyond, so you’re set to capture those sales.
In this article, Ad Badger will talk about:
Amazon’s Black Friday Sale Dates for 2024
Circle that date, set an alarm, and maybe even put up a sticky note on your fridge! Black Friday 2024 officially lands on November 29, but Amazon’s Black Friday frenzy kicks off way ahead, starting on November 21 at 12:01 am PST sharp. That’s a full week of relentless, blink-and-you’ll-miss-it deals waiting to pounce.
Here’s the game plan: from November 21 through November 29 at 11:59 pm PST, Amazon’s virtual aisles will be packed with discounts on just about everything, from tech to toys. With fresh deals launching every five minutes, this isn’t a casual scroll—it’s a shopping marathon. Get ready to check in obsessively, because the best deals have a knack for vanishing fast.
So sharpen those tabs, keep that wishlist handy, and don’t say we didn’t warn you: this is Black Friday like you’ve never seen it before!
What to Expect from Amazon’s Black Friday Deals
Brace yourself for a full-on price avalanche! Amazon’s Black Friday 2024 isn’t just a sale; it’s a weeklong treasure hunt across 35+ categories—think home, electronics, beauty, toys, and everything you never knew you needed until now.
Got your eye on a tech upgrade, a gift that says, “I totally thought this through,” or maybe just a little self-indulgence? Amazon’s got you covered.
Now, here’s where it gets juicy: Amazon’s Black Friday is a masterclass in suspense. Deals won’t just sit there, waiting for you to casually add to your cart—they’ll be rolling in hot, dropping as often as every five minutes. It’s a game of “blink, and you’ll miss it,” with Lightning Deals popping up out of nowhere. Imagine being five minutes too late and watching that dream deal vanish… Yeah, not today!
What’s on the line? Expect markdowns so deep they might just rewrite your budget for the holidays. Some Amazon devices will be slashed up to 70% off (yep, you read that right).
Top brands like Sonos, KitchenAid, and Dyson will throw in discounts that’ll make you do a double-take. So get those tabs ready, keep your wishlist close, and be prepared to pounce.
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Exclusive Deals for Amazon Prime Members
Amazon Prime members, get ready to shop smarter, not harder.
This Black Friday, Prime perks mean you’re first in line for the hottest deals. With early access to Lightning Deals, you can grab the best items before they’re even on most people’s radar—no more watching the last one sell out.
It doesn’t stop there. Prime members can also score instant gift cards and extra cashback on select deals, so you’re not just saving—you’re getting a little something extra.
And the best part?
Free delivery on over 300 million items means you won’t pay a dime for shipping. Just hit “Buy Now” and let Amazon do the rest.
To make it even easier, Alexa has your back, too. Get notified instantly about deals on items in your Wishlist or Cart through your Alexa-enabled device. No frantic checking—just seamless shopping like a pro.
How to Create Irresistible Black Friday Deals for Your Customers in 2024
Creating a killer Black Friday deal isn’t just about slashing prices—it’s about crafting an experience that makes shoppers feel like they’ve unlocked an epic treasure chest.
This is your chance to play on FOMO, build excitement, and keep them coming back for more.
Strategy #1: The “Hero” Product Deal
Choose one hero product that’ll make people stop in their tracks. This should be a top-seller, a seasonal must-have, or something with serious crowd appeal. Knock 40-50% off to create a “How is this even possible?” moment. Make it limited-time, only available on Black Friday, or even more exclusive by making it for VIP customers first.
Let them feel like they’re in on an exclusive, can’t-miss event.
Strategy #2: Layered Discounts
Not all products need massive cuts. Instead, create a tiered discount structure—think “15% off orders over $50, 25% off $100, and 35% off $200.” It encourages them to keep adding to their cart to hit the next level, transforming casual browsers into full-blown deal hunters.
Strategy #3: Bundle Up
Create bundles that save more than individual discounts. Offer themed bundles, like a “Holiday Host Kit” or “Ultimate Home Office Bundle.”
Make it feel like they’re getting more bang for their buck and scoring exclusive combinations they wouldn’t find any other time.
When they buy a bundle, throw in a small gift or bonus product as a surprise. This “hidden extra” can be small but mighty in making them feel valued.
Strategy #4: The Countdown Craze
People love a ticking clock. Use time limits to drive urgency—run a Flash Sale for a few hours with steep discounts, announcing it only an hour before it starts.
You can run these Flash Deals on specific products to keep people engaged and checking back throughout Black Friday. Consider announcing a “mystery flash deal” at random intervals. Not knowing when the next deal will drop keeps them coming back (and keeps your sales popping).
Strategy #5: Early Bird Specials for Subscribers
Give your email subscribers early access to select deals as a reward for their loyalty.
It’s a win-win—they feel like insiders, and you get to kickstart your sales before Black Friday even begins.
Let them know it’s “by invitation only” to create an extra buzz. This kind of exclusivity will also encourage more sign-ups for pre-sale.
Strategy #6: Use a “Mystery Deal” Approach
Let customers unlock random deals at checkout, ranging from 10-40% off, or add a fun twist like a free gift with every third item added to the cart.
They’ll love the gamified experience, and that little dopamine hit every time they “unlock” a deal can encourage more purchases.
Strategy #7: Leverage Social Proof and Shareability
Create excitement around the Black Friday sale by using banners and urgent messaging on your website, just like this example. Display countdowns to show exactly how much time is left, like our banner here. Try adding phrases like ‘Get Hourly Data, Total ACOS Reports, Bids by Badger™, and More,’ along with limited-time discounts to drive action.
This not only promotes the sale but also builds a sense of community around your brand!
Strategy #8: Make it a Holiday Warm-Up
Position the sale as not just another discount event but as the perfect way to kick off the holidays. Offer personalized gift suggestions or suggest practical holiday solutions like “Holiday Survival Kits.”
It makes them feel like they’re shopping with a purpose, not just grabbing random deals.
Strategy #9:Think Beyond Discounts
Consider offering free gift-wrapping, extended return periods, or early access to post-holiday sales as part of your Black Friday offer.
It’s a small touch, but those added perks can make customers feel taken care of and more likely to choose you over a competitor.
Finally, don’t forget the follow-up! After they’ve snagged a Black Friday deal, give them a reason to come back. Send them a “cyber thank you” email with a small discount for future purchases, a sneak peek at upcoming holiday deals, or even an exclusive invite to another event.
Black Friday isn’t just about throwing discounts out there; it’s about creating a customer experience that feels intentional, rewarding, and a little bit thrilling. Turn it into an event they can’t resist, and your Black Friday sale will go down in shopping history.
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Setting Up Discounts on Amazon Seller Central: A Step-by-Step Guide for Black Friday 2024
To set up a discount within Amazon’s Seller Central, start by logging into your account at sellercentral.amazon.com.
Once inside, head over to the Advertising section in the main menu, where you’ll find an option labeled Deals.
This is your hub for setting up various discount types, such as Lightning Deals, 7-Day Deals, and Coupons, each designed to fit different promotional needs.
When you enter the Deals section, Amazon will prompt you to choose the type of discount you’d like to offer. Lightning Deals, for example, are short-term, high-visibility promotions perfect for creating a quick boost in sales. They appear on Amazon’s Deals page for a few hours, offering customers a time-limited opportunity.
For a longer-running promotion, you might choose a 7-Day Deal, allowing you to keep the discount visible for an extended period. Coupons are another powerful tool, allowing you to display a specific discount (marked by a green “coupon” badge) directly on your product listings, giving a clear incentive to customers who are browsing.
Activating Discounts in Amazon Seller Central for Black Friday
Once you’ve selected your discount type, it’s time to dive into the setup. Start by choosing the product(s) you want to discount, then decide on the discount amount—whether it’s a percentage off or a specific dollar amount.
You’ll also specify the date range, choosing when you’d like the promotion to begin and end, which is especially useful for aligning with high-traffic shopping events like Black Friday. After filling in all necessary details, such as additional product information, and ensuring sufficient inventory, you’re ready to go.
Finally, submit your deal for Amazon’s review. Once approved, your discount will go live and start appearing on Amazon’s Deals page.
To monitor the results, navigate to the Reports section in Seller Central, where you can track traffic and conversions, allowing you to gauge the promotion’s impact.
With this process, Amazon’s Deals feature helps you tailor your promotions for maximum visibility, whether your goal is moving inventory or boosting brand exposure.
Essential Amazon Black Friday Policies for Sellers: How to Maximize Your Deals
Amazon’s Black Friday policies for sellers are designed to create a fair and effective shopping experience, and knowing these specifics can make a significant difference in the success of your promotions.
Discounts during Black Friday need to be substantial, with Amazon generally requiring a minimum of 15-20% off the listed price.
However, more aggressive discounts tend to drive higher visibility and sales, so offering 30% or more can attract more attention.
Amazon also focuses on product eligibility, allowing only high-demand items with a solid sales history to participate in these key promotions. Ensuring that your inventory meets demand throughout Black Friday is essential; running out of stock can affect your seller ranking and may disqualify you from future promotions.
Amazon enforces strict compliance with its advertising policies for Black Friday deals. Promotional text and product images must align with Amazon’s standards—misleading claims or exaggerated descriptions can result in your deal being rejected.
Submitting your deals well in advance is crucial, as Amazon reviews all Black Friday promotions to ensure they meet the platform’s guidelines and customer expectations. This advance submission increases your chances of being featured prominently on Amazon’s Black Friday Deals page.
Amazon’s Holiday Return Policy
Amazon knows that holiday shopping can be a gamble—sometimes, you’re just not sure if that last-minute gift or gadget is going to be a hit. To make the season as worry-free as possible, Amazon offers an extended holiday return policy that takes the pressure off.
For any items purchased between November 1 and December 31, 2024, Amazon has extended the return window all the way to January 31, 2025. This gives you nearly an entire month after the holidays to decide if that purchase was a perfect fit or if it needs to go back.
This policy isn’t just about customer convenience—it’s also about making sure gift recipients can return or exchange items without stress. If you’re buying gifts, especially for those who are hard to please, this extended period can be a lifesaver, allowing for thoughtful decisions rather than rushed returns.
That said, some exceptions apply. High-value items, such as Apple products, have a slightly shorter return window and must be returned by January 15, 2025.
What’s New for Amazon Black Friday 2024: Extended Deals, Prime Perks, and Sustainability Initiatives
Amazon’s Black Friday 2024 has several new updates that shape this year’s shopping experience.
This season, Amazon has extended Black Friday into a weeklong event, starting on November 21 and running through November 29, giving customers more time to explore deals. The frequency of deal releases has also been boosted, with new offers dropping every five minutes during the event, ensuring constant excitement and fresh opportunities for shoppers.
Prime members gain special advantages with early access to select deals, extra cashback options, and free delivery on millions of items, adding extra value to Prime subscriptions.
Shopping tools on Amazon have been upgraded to provide personalized deal recommendations, allowing customers to track discounts on their wish lists and cart items in real-time—perfect for snagging that must-have product before it’s gone. Sustainability is also in focus, with Amazon offering more eco-friendly products and greener packaging options in line with the company’s commitment to environmental impact.
These updates aim to make Black Friday 2024 more engaging, efficient, and convenient, combining extended access, rapid deal turnover, enhanced membership benefits, and sustainable choices for a standout shopping experience.
Summary
Amazon’s Black Friday 2024 is shaping up to be one of the most beneficial shopping events of the year for both customers and sellers. With an extended week of deals, frequent discounts dropping every five minutes, and exclusive perks for Prime members, shoppers can enjoy a streamlined and rewarding experience with opportunities to find incredible savings. Sustainability initiatives and enhanced shopping tools make it easier and more eco-friendly for customers to shop confidently.
For sellers, Black Friday 2024 offers a powerful platform to reach a larger audience, boost visibility, and drive sales like never before.
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