3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries [The PPC Den Podcast]


It’s the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure. 

…but wait, do you want MORE conversions on Amazon Advertising?

Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week. 

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 Black Friday Cyber Monday update
  • 02:04 Target Scenarios
  • 03:00 Strategy: Keep it Simple
  • 04:58 Strategy: Go Hard Plan
  • 06:43 Top Tier Campaigns defined
  • 07:30 Strategy: Let’s talk Middle Way
  • 11:43 Do you have to be Mathematically Perfect?
  • 13:25 How do we increase conversion?
  • 16:25 Even if you don’t perfect BFCM

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