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Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 What to expect in this episode
- 2:30 Adam’s PNW Energy
- 7:05 Defining the Summer Slump
- 10:45 Taking Back Control
- 13:20 Understanding Consumer Behavior
- 21:25 Ways To Pace Competition
- 26:53 Should I Increase My Budget?
- 28:50 Keeping Track of Budget
- 33:33 New To Brand Customers
Links & Resources
- How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
- How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
- How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er?
- Much Ado About Budgets
- What Consumer Behavior Says About You: Amazon Brand Analytics
- Balancing Amazon PPC Optimization And Expansion
- Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
- How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023?
- Making Sense Of New To Brand Metrics
- 🦡 Like the podcast? Leave us a video review!
- Join our next Amazon PPC webinar 💻 📢
- 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator: Catherine Cardenas
- Video and Audio Editor: Pedro Moreno
- Graphic Designer: Vanessa Nieto
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