How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast]

How Can I Beat A Summer Amazon PPC Slump


Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 2:30 Adam’s PNW Energy
  • 7:05 Defining the Summer Slump
  • 10:45 Taking Back Control
  • 13:20 Understanding Consumer Behavior
  • 21:25 Ways To Pace Competition
  • 26:53 Should I Increase My Budget?
  • 28:50 Keeping Track of Budget
  • 33:33 New To Brand Customers

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