How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? [The PPC Den Podcast]


Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more! 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 3:00 Michael’s Alaskan Adventure
  • 6:35 Why Sponsored Brands?
  • 10:23 Breaking Down Bidding
  • 16:30 Adjusting for Rest of Search
  • 20:00 Making Decisions Based on Goals
  • 22:14 Should This Be An Optimization Habit?
  • 24:26 New To Brand
  • 29:30 Final Takeaways

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