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Hey everyone, welcome back to the PPC Den Podcast! Today we’re diving into how to survive the craziest shopping days on Amazon. If budgets and bids on Black Friday or Cyber Monday ever made you panic, this episode is for you.
I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.
We’ll cover managing budgets, keyword bids, ad groups, and more—all offline in a spreadsheet. That way, you can avoid stressing over endless tweaks while others are enjoying the holidays. This approach helps you stay calm, efficient, and profitable, while also giving you more time to spend with family and friends.
Tune in, give it a try, and make your Amazon PPC life smoother and more profitable this season.
See you in The PPC Den!
Episode Highlights
00:00 – Introduction
01:30 – Challenges with Black Friday and Cyber Monday
03:00 – The concept of “Save State” for campaigns
05:00 – What a bulk file is: structure and key functions
07:00 – Editing budgets and bids with bulk files (examples)
09:00 – How to download, edit offline, and reapply bulk files
12:58 – Wrap-up
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Why and How to Use New Bulk Sheet Features in Amazon Ads
- 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
- 3 Bulk File Myths, Debunked
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno