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If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 Make vocal requests to your Amazon rep
- 4:36 Most common ways of reducing Amazon PPC budget
- 8:14 Can I reduce spending without losing sales?
- 12:00 Is “cannibalization” solvable?
- 19:30 How to make small bid changes
- 21:27 An evolution in strategy
- 24:15 Mike’s favorite strategy: SQPD
- 25:33 Why this is important & exciting
Links & Resources
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Video and Audio Editor: Pedro Moreno
- Graphic Designer: Karolina Facchin
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