How Can An Amazon Campaign Audit Help My Business?  [The PPC Den Podcast]

How Can An Amazon Campaign Audit Help My Business?


After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!


We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

Episode Highlights

  • 0:00 What to expect in this episode
  • 2:52 Small talk: Basking in the sunlight
  • 4:24 What MMA has to do with Amazon PPC
  • 7:59 Get to know Mina Elias & Trivium
  • 10:47 How do I walk through a campaign audit?
  • 21:01 What timeframes are most valuable in an audit?
  • 27:39 Most common problem in Amazon campaigns
  • 39:24 Rapid fire Q&A (All the things!)
  • 52:30 Your homework: Test everything. Track everything.

Links & Resources

Subscribe to our Newsletter

If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits


Other articles you might like

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love