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In this episode, Michael and Alfredo discuss the recent changes to Amazon’s broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns.
Tune in and make the most out of Amazon’s new update!
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 Broad match update
- 01:15 Intro
- 03:53 Effect of the update on sponsored products
- 05: 54 Changes to broad match keywords
- 09:10 Breakdown of match types
- 11:06 Modified broad match and negative keywords
- 14:19 New broad match for sponsored products
- 16:31 Benefits of using broad match keywords
- 21:09 How to optimize broad match keywords
- 25:02 How to strategize targeting keywords with broad match
- 26:26 Summary: broad and modified broad on sponsored products
- 27:59 Outro
Links & Resources
- Is Exact Match Always Best?
- How Amazon PPC Handles Misspelled Words | Ad Badger
- RPSB: Still The Best Keyword Research Strategy?
- What Are Amazon PPC Negative Keywords? The Complete Guide (2022 update)
- The Amazon PPC Exact Match Conspiracy | Ad Badger
- What To Do About Low Click – Low Sale Keywords
- How to Choose a Keyword Match Type on Amazon | Ad Badger
- The Best Amazon PPC Keyword Research Method | Ad Badger
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Video and Audio Editor: Pedro Moreno
- Graphic Designer: Vanessa Nieto
- Podcast Coordinator: Myreen Garcia Sejalbo
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