The PPC-ers Guide to Getting Started with SEO on Amazon [The PPC Den Podcast]

Amazon Case Study: How Freshfield Conquered A Competitive Market


Fellow Amazon PPC-er Noemi Bolojan of and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 3:10 How we PPC-ers learned Amazon SEO
  • 7:23 Keyword research for PPC & SEO
  • 16:58 Which keywords to begin with?
  • 23:59 Where do these keywords go?
  • 31:56 What do I do with backend keywords?
  • 36:25 How important is third-party rank tracking?
  • 39:57 How do I track metrics to compare progress?
  • 44:24 What boosts CVR and CTR?
  • 53:16 How can I be technical with my creative?
  • 55:10 Use this as a rubric to know who to hire!

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