Why Do I Need a New Strategy for Account Averages in Amazon Advertising? [The PPC Den Podcast]


The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself.

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Episode Highlights

  • 0:00 Snail joke
  • 2:21 Meet Clement Hynaux, Ad Badger Campaign Manager
  • 3:55 Don’t be tricked by account averages!
  • 7:40 Macro – Micro- Macro as a mental model for Total ACOS
  • 15:24 How the Macro – Micro – Macro mental model works
  • 21:07 Total ACOS example of zooming in and out 
  • 29:50 How this mental model works for all metrics
  • 31:26 Steve Jobs’s approach to wardrobe
  • 32:24 How Ad Badger uses this in our Amazon PPC Software
  • 36:56 How we use our software with Managed Services clients

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