Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast]


Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behavioral science and economics with Michael to illustrate why, when, and how to change your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Welcome, Chad Rubin!
  • 2:20 How Chad fell in love with e-commerce
  • 5:33 Why is price optimization important?
  • 9:07 What is an Amazon pricing strategy?
  • 10:36 What to do first with your pricing strategy?
  • 13:30 Example of what $1 can do on one SKU
  • 15:40 When is it not okay to raise the price?
  • 20:12 Do you consider the same metrics for cutting price?
  • 21:10 What is a dynamic pricing strategy?
  • 22:05 Why do we avoid price optimization?
  • 26:30 Pricing strategy for launch phases?
  • 29:19 Champagne problems!

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:​

>> Find even more episodes here. <<

Podcast Credits

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin


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