Finding Your Audience in Amazon’s Demand-Side Platform (DSP)
Introduction to The Amazon DSP First of all, if you ask anyone at Amazon, you’ll …
amazon advertising
[PPC Den Podcast Ep. 80] An Introduction to Targeting Options on the Amazon DSP
SUBSCRIBE For the last few years, the Amazon DSP has only been available to sellers …
[PPC Den Podcast Ep. 79] Optimizing on a Hunch
SUBSCRIBE Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided …
[PPC Den Podcast Ep. 78] 5 Things You Don’t Know About Product Targeting
SUBSCRIBE Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got …
[PPC Den Podcast Ep. 77] Amazon PPC Stats During COVID-19 | April 2020
SUBSCRIBE We’ve been crunching the numbers, and there has never been a better time to …
[PPC Den Podcast Ep. 76] Sponsored Brands Update: Now You Can Edit Creatives
SUBSCRIBE This year has brought a lot of changes for Amazon sellers. COVID-19 has changed …
[PPC Den Podcast Ep. 75] Amazon PPC Stats during COVID-19 | March 2020
SUBSCRIBE Numbers are the language of business, and without knowing your numbers making decisions about …
[PPC Den Podcast Ep. 74] Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020
SUBSCRIBE Seller Central or Ad Console? Vendor or Seller? These titles used to separate those …