[PPC Den Podcast Ep. 78] 5 Things You Don’t Know About Product Targeting

5 Things You Don’t Know About Product Targeting


Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject.

Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.

We’ll see you in the Badger Den!

Episode Highlights

  • 0:00 We scrapped the intro
  • 3:00 The truth about product targeting
  • 12:15 A product targeting campaign doesn’t exist
  • 16:10 The weird thing about auto-campaigns
  • 20:20 Sponsored Display and product targeting
  • 23:10 Bulk operations and product targeting
  • 27:00 Closing thoughts

Watch Mike & Stephen on YouTube

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast editor, James Ede, and our video editor, Pedro Moreno, who always make our media dreams come true. Without them, this would be a heck of a lot more challenging!

We’ve worked with James and Pedro since the beginning and we are proud to have them in our Badger Nation.

Thank you!