Finding Your Audience in Amazon’s Demand-Side Platform (DSP)
Introduction to The Amazon DSP First of all, if you ask anyone at Amazon, you’ll …
Amazon PPC
The 2 Types of Amazon Seller Central Ads
Welcome back to the burrow, The Badger back again to begin educating on Amazon PPC …
[PPC Den Podcast Ep. 80] An Introduction to Targeting Options on the Amazon DSP
SUBSCRIBE For the last few years, the Amazon DSP has only been available to sellers …
[PPC Den Podcast Ep. 79] Optimizing on a Hunch
SUBSCRIBE Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided …
How Amazon Product Targeting in Manual Campaigns Really Works
Back in the day, circa 2010 AD, match type’s didn’t exist. Amazon would essentially sort …
[PPC Den Podcast Ep. 78] 5 Things You Don’t Know About Product Targeting
SUBSCRIBE Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got …
3 Takeaways From April’s Amazon PPC Stats
A wise man once remarked, “I tried to pay attention, but attention paid me.” Now, …
[PPC Den Podcast Ep. 77] Amazon PPC Stats During COVID-19 | April 2020
SUBSCRIBE We’ve been crunching the numbers, and there has never been a better time to …