Negative Keywords are the words or phrases that prevent your ad from appearing on an Amazon SERP (Search Engine Results Page) when those terms are in a customer’s search query. In other words, you would use a Negative Keyword to tell Amazon when you don’t want your ad to show.
Change seems to be the Amazon theme of 2024, and the feature allowing sellers to …
When creating and structuring your campaigns, determining how many keywords should be in your ad …
Picture this: you recently graduated your broad match keyword to an exact match to get …
SUBSCRIBE It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up …
One of our core beliefs here at Ad Badger is that knowledge is power when it …
Back in the day, circa 2010 AD, match type’s didn’t exist. Amazon would essentially sort …
A wise man once remarked, “I tried to pay attention, but attention paid me.” Now, …
