Welcome to the first part in a series of four articles all about Amazon Advertising Brand Analytics! Coming posts will …
Read MoreHow to Use Search Frequency Rank to Maximize Amazon Campaigns
Long tail searches kill Amazon PPC campaigns every day. You may follow the most commonly known best practices for maintaining …
Negative Keywords are the words or phrases that prevent your ad from appearing on an Amazon SERP (Search Engine Results Page) when those terms are in a customer’s search query. In other words, you would use a Negative Keyword to tell Amazon when you don’t want your ad to show.
We recently received an interesting query in a forum of our Amazon PPC Academy. Here is a paraphrased and anonymized …
This is your crash course on everything you need to know about Amazon’s Click-Through Rates, including why it matters, the …
Read MoreCTR 101: Everything You Need to Know About Improving Your Click-Through Rate
When it comes to Amazon PPC keyword research, is there a strategy that reigns supreme? The Badger believes there is. …