[PPC Den Podcast Ep. 106] How Keyword Dumping Ruins Your PPC Campaigns

How Keyword Dumping Ruins Your PPC Campaigns


It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups … and your ACOS.

This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 1:58 What is Keyword Dumping?
  • 3:39 Why is Keyword Dumping Bad?
  • 9:49 Mixing Match Types & Strategies
  • 17:40 Starving Keywords
  • 21:05 Budget Concerns
  • 24:59 Keyword-ad Matching & Organizing Ad Groups
  • 29:59 What to do Instead
  • 38:19 Closing Thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks and a Note About the PPC Den Podcast

We’d like to give a big thank you to all the people that help make the PPC Den possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

We couldn’t do it without you!