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Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe.
But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.
In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.
Sean Stone joins us in this episode to break it all down and share what really works.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Intro: Meet Sean Stone
- 3:00 – Technique 1: Choosing a rankable product
- 7:00 – Technique 2: Setting up a one-keyword campaign
- 11:30 – Technique 3: Using aggressive bids and top placements
- 16:20 – Technique 4: Limiting daily budget to trigger organic lift
- 21:00 – How to track results and measure success
- 25:20 – When this strategy doesn’t work
- 30:00 – Real-life examples and insights from Sean
- 39:00 – Outro and what’s next
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Meet our friend Sean Stone founder of Stone’s Goods as he spills the secrets behind scaling brands on Amazon with his PAIR strategy
- One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
- How One Keyword Can Apply to Multiple Products
- 6 Principles to Follow For Amazon PPC Campaign Structure
- How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
- How to Find Products That Sell Organically
- Finding Your Zone of Possibility for Amazon PPC Rankings
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Guest Co-Host: Sean Stone
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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