The Best Podcast for Mastering Amazon PPC Advertising

May 20, 2025
By The Badger

If you’re trying to crack the Amazon PPC code without losing your mind (or your budget), you’re in the right place. Amazon advertising can feel like a maze of metrics, clicks, and “why-is-my-ACoS-like-this” moments. That’s where podcasts come in—because let’s be honest, sometimes you just want to pop in your earbuds and learn from people who’ve already figured it out.

And when it comes to Amazon PPC podcasts, The PPC Den Podcast by Ad Badger isn’t just good—it’s legendary.

Seriously, if there were an Olympics for PPC knowledge, this podcast would take home gold every time. Hosted by a team of real Amazon advertisers (not random “gurus”), it dives into every corner of PPC: from setting up winning campaigns, to deep dives on match types, keyword strategies, and all the hidden tricks that make ads actually convert.

What makes The PPC Den stand out? It’s real, data-driven, and somehow manages to be fun. Michael and the crew bring in years of hands-on experience working with Amazon sellers, and they’re not afraid to get nerdy with the numbers.

In this article, we’re sharing our top picks for the best Amazon PPC podcasts every seller should know about. Ready to find your next go-to listen? Let’s dive in.

The PPC Den Podcast

The PPC Den Podcast, hosted by Ad Badger, is a treasure trove for anyone looking to master Amazon PPC advertising.

As the world’s first Amazon advertising podcast, it has set the bar high with its comprehensive coverage of PPC strategies. Listeners gain valuable insights into optimizing ad campaigns and enhancing ROI, thanks to the practical tips and strategies shared.

The podcast’s evolution reflects the dynamic nature of Amazon PPC, helping listeners stay ahead of industry changes and consistently improve their advertising efforts.

One of the standout features of The PPC Den Podcast is the active engagement from its listeners.

Feedback from die-hard PPC fanatics has shaped the content, making it even more relevant and impactful. Recent episodes have delved into agile marketing methodologies, offering fresh perspectives on how to adapt and thrive in a competitive landscape.

Our listeners love us too—just take a look at what they’re saying about the podcast:

Whether you’re an Amazon seller or a digital marketing enthusiast, The PPC Den Podcast is a must-listen for gaining Amazon PPC advertising mastery.

The podcast covers a wide range of topics, from basic PPC strategies to advanced tactics.

Listeners can expect to learn about the latest trends, tools, and techniques that can help optimize their ad campaigns. The PPC journey shared by Ad Badger and his guests provides a deep understanding of the intricacies of Amazon PPC metrics and performance.

For those serious about improving their Amazon advertising, The PPC Den Podcast is an indispensable resource.

“The success of the show comes from the fact that it’s taking these really complex, kind of nebulous concepts within PPC, and breaking them down into things that are simple and actionable… The way I do bids and the way I even show other people how to do bids are based on calculations that I learned from Michael.”

-Kevin Sanderson of Maximizing E-commerce

Better Advertising with BTR Media

Hosted by Justin Nuckols and Destaney Wishon, Better Advertising with BTR Media is a digital marketing podcast that focuses on Amazon Advertising.

The hosts cover a range of topics, including PPC strategies, marketing best practices, and actionable tips to help Amazon sellers optimize their ad performance and increase sales.

The podcast’s emphasis on practical, actionable strategies makes it a valuable resource for those looking to improve their advertising strategy without spending too much time.

One of the unique aspects of this podcast is its short format, allowing listeners to gain valuable insights without committing to long episodes. This makes it easy to stay informed, as guys share smart strategies and implement the strategies discussed.

Whether you’re looking to optimize your ad spend or explore new marketing strategies, Better Advertising with BTR Media offers the practical advice you need to succeed in the competitive world of Amazon advertising.

Amazon FBA Seller Round Table

The Amazon FBA Seller Round Table is a valuable resource for Amazon sellers looking to optimize their PPC campaigns, marketing strategies, and overall business performance.

The podcast goes live every Tuesday at 1 PM PST, offering in-depth discussions on topics such as listing optimization, SEO, ranking products, tracking keyword ranking, offsite traffic, and sourcing.

One of the key features of this podcast is the step-by-step coaching provided, catering to both novice and experienced sellers.

The hosts also address how current events, like trade wars, influence advertising strategies and campaign performance.

This comprehensive approach ensures that listeners receive actionable advice that can be immediately applied to improve their Amazon advertising efforts, as discussed in the Amazon Advertising podcast hosted.

Perpetual Traffic

Perpetual Traffic is hosted by Ralph Burns and Kasim Aslam.

This digital marketing podcast offers valuable insights for generating continuous traffic and leads. Ralph Burns, CEO of Tier 11, specializes in Facebook advertising, while Kasim Aslam, founder and CEO of Solutions 8, focuses on Google Ads.

This dynamic duo covers a wide range of topics, including paid advertising, organic strategies, SEO, and content marketing.

The podcast is designed for digital marketers, entrepreneurs, and business owners looking to enhance their online traffic generation efforts.

Perpetual Traffic offers invaluable insights into optimizing ad campaigns, understanding key metrics, and implementing effective advertising strategies.

Edge of the Web

Hosted by Erin Sparks, Edge of the Web is a digital marketing podcast that delves into SEO techniques, content marketing strategies, and digital marketing analytics.

The podcast is known for its expert interviews with prominent figures in the marketing industry, providing listeners with valuable insights and actionable strategies.

Edge of the Web has received awards for its creativity and excellence in marketing content, making it a trusted resource for those looking to enhance their online marketing efforts.

PPC Town Hall

PPC Town Hall, hosted by Frederick Vallaeys, the co-founding CEO of Optmyzr and former Google AdWords Evangelist, is a must-listen for anyone involved in PPC advertising.

The podcast covers essential topics such as automation, campaign management, ad performance, budget optimization, and the role of AI in PPC.

Listeners gain actionable insights that can help them improve their digital advertising campaigns and stay ahead of the evolving landscape.

The discussions on PPC Town Hall are designed to help listeners navigate the latest trends, challenges, and strategies in the PPC industry. Tuning in reveals the latest advancements in PPC technology and how to apply them to ad campaigns.

Highway to Sell

Produced by Clear Ads, Highway to Sell is tailored for advanced Amazon sellers and FBA entrepreneurs.

The podcast delves into Amazon PPC, DSP, and Seller Central, offering expert insights to enhance RoAS and ROI.

Episodes feature strategic advice, real success stories, and exclusive interviews, empowering listeners to navigate the competitive Amazon marketplace.

With an average length of 42 minutes, each episode provides in-depth analysis and actionable strategies.

Whether you’re looking to refine your advertising approach or stay updated on industry trends, Highway to Sell offers valuable content to elevate your Amazon business.

Amazon Ads Raw Daily

Hosted by Alexander Swade, Amazon Ads Raw Daily delivers concise, daily episodes covering Amazon Advertising, PPC, DSP, and broader marketing strategies.

With an average episode length of 11 minutes, it’s designed for sellers seeking quick updates and insights to stay ahead in the ever-evolving advertising landscape.

The podcast’s bite-sized format makes it easy to stay informed on the latest tactics, features, and best practices.

Whether you’re commuting or taking a short break, Amazon Ads Raw Daily ensures you remain updated on crucial advertising developments.

Seller Sessions by Danny McMillan

Seller Sessions, hosted by Danny McMillan, is a comprehensive podcast offering advanced tips for experienced Amazon FBA sellers.

The show features no-nonsense, straight-to-the-point discussions, often introducing new industry trends and strategies. Danny, a veteran Amazon FBA seller, also hosts the annual Seller Sessions Live in the UK, bringing together top experts in online marketing.

Each episode provides deep dives into various aspects of Amazon selling, including PPC optimization, listing strategies, and brand building.

Seller Sessions is ideal for sellers looking to stay ahead of the curve and implement cutting-edge tactics in their businesses.

PPC Den Podcast

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Helium 10’s Serious Sellers Podcast

If you’re diving into the world of Amazon advertising and want insights from the pros, Serious Sellers Podcast by Helium 10 is a top pick.

Hosted by Bradley Sutton, this show features interviews with high-performing sellers, PPC experts, and eCommerce strategists who don’t hold back.

You’ll hear real numbers, real strategies, and actionable advice you can start testing immediately.

Whether you’re a beginner exploring Sponsored Products or scaling complex campaigns with Sponsored Display, this podcast delivers tips that are always relevant.

It’s perfect for sellers who love staying on top of Amazon’s ever-changing tools—and want to get better at using them for profit.

The Smartest Amazon Seller Podcast

The Smartest Amazon Seller Podcast is hosted by Scott Needham, a successful Amazon seller and software developer who built his own tools to manage millions in ad spend.

His episodes are packed with technical details, software hacks, and clever PPC insights that come straight from his real-life experience.

What makes this podcast special is Scott’s no-fluff approach.

He talks fast, thinks deep, and always delivers insights that are super tactical.

If you’re a more advanced seller—or just want to think like one—this show will challenge the way you approach Amazon advertising.

Celebrating Milestones: The PPC Den’s 300th Episode

We recently hit a big milestone — 300 episodes of The PPC Den Podcast! 🦡

That’s right, 300 deep dives into Amazon PPC, packed with tips, strategies, rants, laughs, and plenty of keyword talk. And we’re not stopping anytime soon — new episodes keep rolling out every week.

If you haven’t tuned in yet, now’s the perfect time. Here’s our special 300th episode, where we celebrate how far we’ve come, what we’ve learned, and where Amazon advertising is headed next.

Summary

At Ad Badger, we genuinely love what we do — and The PPC Den Podcast is our way of sharing that passion with the Amazon advertising world.

Every Friday, we drop a new episode full of real talk, practical tips, and the latest strategies to help sellers get the most out of their Amazon PPC campaigns.

We’re not just about clicks and conversions — we’re about community, continuous learning, and having some fun along the way. Whether you’re scaling your ad strategy or just trying to make sense of Sponsored Products, we’ve got your back.

As we always say on the show:

“Every click counts — so make it a good one.”

With 300+ episodes and counting, we’re proud to be one of the longest-running Amazon PPC podcasts out there.

And honestly? We think it’s the best.