What Makes an Amazon PPC Manager Successful? [The PPC Den Podcast]

What Makes an Amazon PPC Manager Successful? [The PPC Den Podcast]


In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it’s important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it’s crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.

We’ll see you in The PPC Den!

Episode Highlights

  • 1:05 Introduction
  • 3:07 Role of curiosity and learning in PPC success
  • 8:19 Leveraging Amazon’s algorithms for better results
  • 11:59 Ideal customer experience on Amazon
  • 14:50 Personalization in Amazon search results
  • 18:14 Adapting to policy changes in Amazon PPC
  • 22:24 Impact of FTC regulations on PPC management
  • 25:27 Protecting trade secrets in Amazon PPC
  • 29:12 Continuous learning and professional growth in PPC
  • 32:46 Challenges and opportunities in Amazon PPC
  • 39:15 Podcast conclusion and key takeaways

Links & Resources

Negative Keyword Target Nightly Hunt

This tool automatically finds and removes bad keywords from your Amazon ads, making them work better, even overnight.

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