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In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 – Introduction
- 1:05 – What Defines Wasted Spend: Clicks with No Orders
- 2:10 – Steps to Download Sponsored Products, Brands, and Display Reports
- 4:01 – Weekly Analysis Timing
- 6:52 – Filtering Search Terms with Zero Sales
- 8:38 – Calculating Total Non-Converting Spend from Reports
- 12:28 – Common Misconceptions About Wasted Spend
- 12:54 – Practical Steps to Reduce Non-Converting Spend
- 14:51 – Using ACoS Power Ratio to Measure Efficiency
- 15:41 – Actionable Tips: Set Up Your Wasted Spend Tracker
- 15:55 – Homework: Track and Analyze Your Non-Converting Spend
Links & Resources
- 🦡 GET AD BADGER ➡️
- What strategies can help minimize wasted spend in Amazon PPC?
- What Do I Do With Wasted Ad Spend?
- What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
- Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
- How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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