How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast]

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You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss. 

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Episode Highlights

  • 0:00 Meet Alfredo Roselli, Campaign Manager
  • 4:00 Theme intro: Why care about campaign structure?
  • 6:21 What does bad campaign structure look like in Amazon?
  • 11:57 How do I fix poor campaign structure?
  • 16:36 What’s the expected result of fixing campaign structure?
  • 19:32 How to pace with campaign restructure?
  • 24:37 No further advice. Just do it!

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