Ad Badger Archives

Amazon Demand Side Platform (DSP): Into The Great Unknown

May 10, 2024August 2, 2019 by The Badger

A Background on Amazon Advertising Oftentimes on this blog when we reference Amazon Advertising, we …

May 10, 2024August 1, 2019 by The Badger

Amazon PPC professionals can learn a lot about Amazon advertising by comparing it to Google …

May 10, 2024July 26, 2019 by The Badger

Have your Sponsored Brand ads been overlooked and thrown together? Well never fear the Badger …

May 10, 2024July 19, 2019 by The Badger

How to Ask a Question About Amazon PPC We want to help you with any …

May 10, 2024July 9, 2019 by The Badger

While the commonly used “on-hand” metrics from Seller Central are useful, they don’t tell the …

May 10, 2024June 28, 2019 by The Badger

Why You Should Be Conducting Self-Audits Have you ever looked at your ad campaigns in Seller …

January 15, 2024May 24, 2019 by The Badger

Amazon added a new metric to the Campaign Manager called “New-to-Brand” (NTB). It tells you …

May 10, 2024April 10, 2019 by The Badger

If you recently heard “pay-per-click advertising” and thought you heard “paperclip advertising,” you might be …

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