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Welcome to the PPC Den Podcast, Badger Nation!
In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.
Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.
It’s a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.
We’ll see you in The PPC Den!
Episode Highlights
- 00:00 – Why campaign structure matters
- 01:03 – What this checklist is and how to use it
- 02:00 – Naming conventions for campaigns and ad groups
- 03:30 – Are you advertising what you should?
- 05:35 – When to group or separate products in campaigns
- 07:22 – Search term relevance & how to catch irrelevant traffic
- 08:50 – Duplicated search terms: when they’re fine, and when they’re not
- 09:45 – Expanding top-performing terms to Sponsored Brands & Display
- 10:30 – Segmenting auto campaigns: close match, loose match & more
- 11:45 – Structuring campaigns by goals: ranking vs. profitability
- 13:00 – Avoiding over-segmentation and managing low-data keywords
- 14:45 – Final checklist tips + preserving high-performing campaigns
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- 6 Principles to Follow For Amazon PPC Campaign Structure
- How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure
- Case Study: How Do I Fix A Bad Amazon Campaign Structure?
- How Do I Structure Amazon Campaign Names?
- How Do I Optimize My Amazon Campaign Structure?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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