This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance.
A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently.
Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result!
We’ll see you in The PPC Den!
- 00:00 New setup on The PPC Den Podcast
- 02:35 Intro
- 03:47 What are the issues of this campaign?
- 15:03 What is the game plan?
- 16:13 Strategy #1: Search Term Graduation
- 19:47 Strategy #2: Put broad and phrase in their campaigns
- 20:50 Strategy #3: Insert the hero black variation into all of them
- 23:54 Are we going to beat the campaign’s actual numbers?
- 25:26 Outro
If you like what you hear, leave us a video review! We might share it on the show.
Links & Resources
- Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
- How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94]
- Amazon PPC Campaign Structure: 6 Layers of Complexity [PPC Den Ep. 51
- How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast]
- How Keyword Dumping Ruins Your PPC Campaigns [PPC Den Podcast 106]
- How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast]