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Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business.
Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.
Episode Highlights
- 0:00 – Intro
- 0:18 – Caroline’s $750K tiny home gamble
- 0:54 – $75K ad spend, 1 sale, ACOS 180%
- 3:33 – How AdBadger fixes broken PPC campaigns
- 5:59 – Stopping wasted spend & managing long sales cycles
- 8:25 – Scaling high-ticket items for market dominance
- 10:44 – Dashboard, ACOS control & pricing
- 12:20 – Onboarding, keyword cleanup & Ngram analyzer
- 14:19 – Next steps & excitement to start
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- The One Activity That Will Fix Your ACOS in 2025
- 35 Negatives to 1 Positive: The Secret to Lower ACoS
- Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads
- What strategies can help minimize wasted spend in Amazon PPC?
- Amazon PPC Secrets No One Tells You—Explode Your Brand Growth
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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