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In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market.
By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.
We’ll see you in The PPC Den!
Episode Highlights
- 0:05 – Most PPC managers check only sales
- 0:17 – Better question: Did PPC grow your market share?
- 0:27 – Comparing sales vs. market trends
- 1:00 – Using search query data to track performance
- 2:05 – How to access search query data in AdBadger
- 3:22 – Tracking search volume and impressions over time
- 5:00 – Measuring brand impression and click share
- 6:55 – Comparing market vs. brand conversion rate
- 8:04 – Understanding purchase share and market impact
- 10:44 – Combining search data with ranking data
- 11:57 – How to tell your PPC story with market context
- 12:12 – Using this data to make smarter Amazon decisions
Links & Resources
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Training PPC Managers Who Can Train Others
- How do I Increase My Amazon Market Share?
- Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
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If you missed them, check out our previous episodes of The PPC Den Podcast:
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Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator and Graphic Designer: Sofiia Podash
- Video and Audio Editor: Pedro Moreno
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