An Important Update To Sponsored Product Placement Bid Modifiers  [The PPC Den Podcast]


A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to expect in this episode
  • 2:42 What Are Placement Percentages?
  • 4:22 The New Update
  • 7:14 How Can I Use This To Improve Performance?
  • 15:30 Algorithmic Considerations
  • 21:25 Segmenting Campaigns Based on Placements
  • 22:45 Final Thoughts On The Update

Links & Resources

Subscribe to our Newsletter

If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits


Other articles you might like

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love