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Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!
We’ll see you in The PPC Den!
Episode Highlights
- 0:00 What to Expect in this Episode
- 3:42 What is a Profit and Loss Dashboard?
- 4:38 Fixed vs. Marginal Costs
- 5:50 How To Format Your P&L Dashboard
- 9:07 How Often Should You Make Changes?
- 11:20 How To Use P&L for PPC
- 12:23 Analyzing Insight From Your Reports
- 16:00 Don’t Misdiagnose Your Campaign
- 19:13 Vital Insight from P&L Dashboards
- 23:50 Overview of Your Dashboard
- 27:00 Context is Crucial
- 29:44 Final Takeaways
Links & Resources
- Why And How To Use New Bulk Sheet Features In Amazon Ads
- How Do I Optimize For Total ACOS Goals In Amazon Advertising?
- The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
- How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
- Three Effective Ways To Optimize Amazon PPC Bids
- 🦡 Like the podcast? Leave us a video review, and we might share it on the show!
- Follow Ad Badger’s CEO, Michael Facchin
- Book a call to discuss Amazon PPC strategy
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If you missed them, check out our previous episodes of The PPC Den Podcast:
Find even more episodes here.
Podcast Credits
- Host and Executive Producer: Michael Erickson Facchin
- Senior Producer: Nancy Lili Gonzalez
- Podcast Coordinator: Catherine Cardenas
- Video and Audio Editor: Pedro Moreno
- Graphic Designer: Vanessa Nieto
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