How Can I Evolve As An Amazon PPC Marketer? [The PPC Den Podcast]

How Can I Evolve As An Amazon PPC Marketer


Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 What to Expect in this Episode
  • 3:42 What is a Profit and Loss Dashboard?
  • 4:38 Fixed vs. Marginal Costs
  • 5:50 How To Format Your P&L Dashboard
  • 9:07 How Often Should You Make Changes?
  • 11:20 How To Use P&L for PPC
  • 12:23 Analyzing Insight From Your Reports
  • 16:00 Don’t Misdiagnose Your Campaign
  • 19:13 Vital Insight from P&L Dashboards
  • 23:50 Overview of Your Dashboard
  • 27:00 Context is Crucial
  • 29:44 Final Takeaways

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