What Should I Do About Invalid Clicks in Amazon PPC? [The PPC Den Podcast]


There are many conspiracy theories about invalid clicks and click fraud on Amazon. Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 New Podcast Alert: Better Advertising with BetterAMS 
  • 2:33 Invalid clicks and click fraud on Amazon 
  • 6:07 Gross and Invalid Clicks Metric Report – Invalid Impression Rate
  • 12:54 Differences between this report & Google’s version
  • 15:07 Wish for the future of this report & forecasting
  • 17:41 How will we use this report?
  • 19:02 How did we get started in Amazon PPC?
  • 28:00 The importance of the fundamentals
  • 33:37 Birds interlude
  • 34:24 How has Destaney’s learning style changed?
  • 36:30 Abundance mindset for the win!

Links & Resources

Subscribe to our Newsletter

If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits


Other articles you might like

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love