How to Work with an Amazon Campaign Manager

Communicating with your Amazon Campaign Manager

If you want to determine what your Amazon Advertising strategy and technique look like, then you should hire an employee rather than an outside expert. You’re not your campaign manager’s boss; you’re their equal. Send some resources and ideas their way once in a while and ask their opinion on implementing them in your campaigns, but let them do their thing.

Additionally, don’t force your campaign manager to walk you through every step of everything they do. While collaboration is definitely a good thing, you must have a level of trust in them to work their magic on your Amazon PPC campaigns.

Your PPC manager knows what they’re doing. They’re in the Amazon Advertising industry for a reason and chances are good that they’ve told you about their past experiences. Keep your eyes open for new strategies and ask their opinion on whether or not something would work for you, but trust them to optimize your campaigns to reach your goal.

Be clear about what you need to feel comfortable with having someone else manage your Amazon campaigns. Tell your campaign manager what kind of reports and communication you prefer. Some clients prefer only face-to-face communication, some prefer only email, and some prefer a mix of the two. Ask yourself: what do you really want out of this relationship? Why do you want those specific things?

Some people worry so much about their campaigns that what they want is more communication than optimization. If that’s the case, be clear about that to your Amazon campaign manager. Clear communication, both from the get-go and throughout your relationship, is essential.

Maintaining Your Amazon Campaign Manager Relationship

Once you and your campaign manager have started on the right foot, there are a few practices you should adopt to keep your relationship at its very best.

One major commonality across all our successful clients is having a single point of contact. Going into a call with six people on the other side makes it harder to communicate what’s happening and come to a consensus on what to do next. The more concise you make things for an Amazon campaign manager, the better. 

Be careful not to take your anxieties out on your campaign manager. If you catastrophize over every dip in performance, it can easily ruin the relationship. Along the same vein, don’t nitpick your Amazon campaign manager. It’s much harder for them to get things done if they have to deal with constant micromanagement. Plus, there’s no such thing as a 100% perfect Amazon campaign. If you have 1,000 keywords and only one is performing poorly, you’re doing really well. 

Always remember to look at the big picture in terms of your campaign and the progress made over time.