What is the Average Conversion Rate For Amazon Ads?

Amazon PPC QuestionsCategory: QuestionsWhat is the Average Conversion Rate For Amazon Ads?
The Badger Staff asked 1 year ago

The average conversion rate for Amazon PPC advertisers is 10%.

Conversion rate is the percentage of product page visitors who buy your product. It’s formula is Total Conversions / Total Clicks.

Conversion Rate formula

 

 

 

The average conversion rate for typical eCommerce products is significantly lower at 1.33%, showing just how valuable Amazon Sponsored Product Ads really are.

It’s good to remember though that context is very important for conversion rates. Larger time frames and sample sizes will increase the accuracy of this metric while high competition can lower it’s overall value.

If you want to learn more, check out our full breakdown of Amazon PPC Conversion rate.