[PPC Den Podcast Ep. 27] Click Through Rate (CTR) Rundown

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Click Through Rate Matters

What’s up Badger Nation?! This week’s episode is a rundown on click through rates (CTR) on Amazon. We haven’t talked extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need to know about CTRs in Amazon PPC. CTRs can reveal a lot about your business and can help identify potential issues with both your ads and your listings. While there’s no official documentation saying so, there’s plenty of anecdotal evidence that your CTR actually affects your ad performance as well and may be a driving factor in your ad quality score – which is really important if you want to appear for your highest traffic, most relevant keywords. Don’t miss out on this episode; a click through rate rundown. We’ll see you in the Badger Den!

Episode Highlights

  • 1:55 Mike talks about his experience taking the Amazon Accreditation exam
  • 4:57 Introduction into Click Through Rate (CTR) and its definition
  • 7:00 Facebook’s ads has relevant scores that can be rewarded – does Amazon have a similar system?
  • 9:09 The average CTR on Amazon
  • 13:15 Listing quality issues can negatively impact CTR
  • 14:50 Pricing can hurt the CTR, along with Prime features
  • 15:35 CTR matters for Amazon PPC, hopefully there is more transparency on Amazon’s end in the future

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