Amazon Advertising is always evolving, and that’s especially true in 2025. Most of Ad Badger’s clients are experiencing rising CPC’s. Being able to see averages can be a huge help in determining where you stand.
Pay Per Click on Amazon is a popular strategy to achieve high results. Amazon PPC mastery is at your fingertips with The Badger’s expertise in crunching numbers and spotting trends.
Curious about how your campaign measures up in the vast Amazon advertising landscape? Discover key metrics like CTR, CPCs, Amazon PPC Conversion Rates, ACOS, and more that can skyrocket your campaign’s performance.
Join us in this exciting journey as we unveil insights gleaned from Ad Badger’s extensive data collection. This is your chance to gain an edge and outshine the competition.
While there are over 9.7 million Amazon Sellers worldwide, in the USA, only 200,000 sellers are doing more than $100,000 in sales.
For all of our metrics listed here, we’re calling out a subset of the thousands of campaigns we have on our system. This data is based on the millions of bids we optimize each day.
Note: The month-over-month trend in all of our metrics is largely influenced by the pool size or the total number of users. As Ad Badger grows its user base, this number will reflect the average of all users on our platform.
In the future, we’ll break things out into cohorts, like the average ACOS of companies with over $100k/ year in sales, and so on. This will make it easier to compare yourself to similar companies. In addition, Ad Badger will soon be able to segment metrics by niche.
With that out of the way, let’s jump straight into the first metric: Click Through Rate.
What is a good Click Through Rate Amazon and how does it affect CPC? The average CTR on Amazon Advertising is 0.47%.
Being right at or above that is usually a good target.
A click-through-rate (CTR) is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you’ll have a 1% CTR.
An average CTR of 0.5% to 0.8% on amazon ads indicates moderate engagement, but top sellers often achieve above 1%.
A really low CTR on Amazon means buyers aren’t finding your ad compelling enough to click on it based on what they seek.
Different strategies help increase Amazon Click Through Rate and lower CPC Amazon Ads.
This can either mean you need to optimize your keyword targeting OR you have quality issues with your listing. Or both!
A low Amazon click through rate often points to problems with your creative assets or targeting — optimizing these elements can significantly boost traffic.
Listing quality issues that negatively affect your Amazon CTR include:
For a deep dive on improving your Amazon CTR, read our complete guide here.
To plan an effective ad campaign, it’s important to understand what is CPC cost Amazon, as it can fluctuate depending on keywords, competition, and ad format.
From what I’ve seen, the average cost per click on Amazon can quickly eat up your budget if you’re not laser-focused with targeting—especially in competitive niches like supplements or electronics.
The average cost per click on Amazon continues to rise, challenging advertisers to refine their bidding strategies.
Amazon Ads CPC refers to the cost-per-click (CPC) rate for advertisers using Amazon Ads to target keywords or product listings.
The average cost per click (CPC) on Amazon depends on several factors such as the competitiveness of the keyword and the product’s demand.
Personally, I feel that any amazon cost per click ads with a CPC above $1.20 on branded terms are overpriced.
Cost-per-click (CPC) is the amount you pay when a customer clicks your ad. CPC Amazon Ads and Amazon Advertising Conversion Rate are often analyzed together to assess campaign effectiveness.
Amazon PPC is an auction, so the price you pay is just a penny more than what the next highest bidder is willing to pay for that keyword.
For example, if you bid $3 and the next highest bid was $1.00, then your CPC would be just $1.01 even though the highest bid was $3.
Amazon Display Ads CPC uses models to determine the cost per click in campaigns.
While the highest bidder has the best chance of winning, a lower CPC means a higher ROI. The average CPC on Amazon Ads prior to 2020 was $0.71, but we’ve seen an increase in CPC since 2021.
Amazon cost per click fluctuates depending on product category competitiveness and keyword demand.
The current average CPC on Amazon is $1.04 for 2025.
The current average CPC Amazon Ads is $0.07 more than last year at this time. However, the lowest CPC of 2024 was in October at $0.95. June of 2024 saw the highest CPC at $1.14 on average.
Rising Amazon display advertising CPC is becoming a growing concern, especially for sellers in saturated markets where impression share comes at a high price.
Managing cost per click amazon requires balancing bid amounts with expected sales to maintain profitability. Improving your amazon conversion rate involves enhancing product images, descriptions, and collecting positive reviews.
It’s important to understand how CPC Amazon works and which factors affect it.
Optimizing your amazon ads CPC by targeting long-tail keywords can reduce costs and improve ad placement.
CPC is a metric heavily dependent on a few different factors, especially competition level. Greater competition will lead to higher CPCs because you’re bidding against other sellers to win the best placement for your ad in front of searching customers.
Make sure to optimize your campaigns to get the lowest CPC.
Lastly, let’s look at how the average CPC evolves over time. While less stable than CTR, you can usually find it somewhere in the $0.50 to $1 range.
While Amazon CPC might seem like a simple metric, it reflects deeper dynamics of your niche — including competition intensity and your ad placement relevance.
CPC cost amazon can spike during peak seasons like holidays, requiring careful budget adjustments.
Amazon cost per click ads perform best when combined with keyword-level bid adjustments and negative keyword exclusions.
To learn more about Amazon’s rising CPC and how to remedy it, including innovative strategies, check out our free series on YouTube, The PPC Booster series.
The Amazon conversion rate is one of the most critical metrics for sellers — so it’s natural to ask, what is a good sales conversion rate on Amazon, since factors like listing quality, mobile experience, and customer reviews have a big impact.
The Amazon Advertising Conversion Rate is a measure of how effectively an Amazon advertisement turns clicks into purchases.
The average conversion rate on amazon varies from 10% to 15% for well-optimized listings with strong reviews.
The average Amazon conversion rate for all product types across the platform tends to hover around 9-10% as of May 2025.
The Amazon ads conversion rate doesn’t just depend on your ad performance — factors like pricing, reviews, and even Buy Box ownership play a role.
Conversion rate on Amazon is the percentage of clicks on your ad that convert into sales.
Is there a “good” meaning for Conversion Rate on Amazon? How do you measure Amazon Conversion Rate?
The average conversion rate on Amazon is 10.33%. A good Sales Conversion Rate on Amazon is the result of well-set-up campaigns.
Amazon Conversion Rates can significantly improve with the right CPC on Amazon.
Of course, like all metrics, these conversion rate amazon averages are widely different based on the niche. This percentage is the most up-to-date number, taken from the Ad Badger App that serves hundreds of different niches.
It’s important to note that more expensive products ($100+) will typically have lower conversion rates as customers like to shop around and compare products before making their final decision to purchase.
Conversion Rate Amazon can be enhanced by optimizing CPC on Amazon.
A high Amazon Advertising Conversion rate means your ads are attracting the right audience.
NOTE: the average eCommerce conversion rate for websites other than Amazon is about 1.33%. This means an average Amazon PPC conversion rate of 10.33% speaks volumes about the power ads on Amazon. These audiences are coming in hot at the bottom of the funnel and ready to buy.
Put another way, Amazon sees 7x more conversions than non-Amazon sites. (If you aren’t selling on Amazon yet, maybe you should be.)
Amazon PPC Conversion Rates in Context
Although conversion rate is a useful stat on its own, it’s also important to consider the surrounding contextual factors that influence it.
A low Amazon PPC conversion rate could indicate issues with pricing or product images.
If your Amazon conversion rate is significantly lower than the average, it may be a good indication that your campaign, your listing, or BOTH your campaign & listing need attention
Only seeing a poor conversion rate when looking at a particular keyword or term means that keyword or term isn't very relevant to your ad, so customers aren't buying it when they land on your product.
Example: For a Christmas tree seller, one of your keywords could be "Christmas Tree (broad)." If a customer searches for "Christmas tree stand," your ad may appear for "Christmas Tree" since your keyword is of the broad match-type.
Your ad for your Christmas tree appeared when a customer wanted to find a tree stand. The ad wasn't relevant to what the customer wanted so they likely left your tree listing without buying, lowering your Amazon advertising conversion rate.
A consistently low conversion rate across all keywords or terms may mean it's a good idea to analyze your listing quality for potential issues.
Improving your Amazon PPC conversion rate can lower your advertising cost per sale.
Amazon pay per click advertising cost tends to spike during seasonal periods, making it crucial to plan ahead and implement cost-control strategies.
Now that you’re an Amazon conversion rate expert, let’s move onto one of the most important stats— ACOS.
ACOS is total ad spend divided by total sales. An easy example is if your ACOS is 25%, then you’re spending $0.25 on ads to make $1.00 in sales.
We recommend Amazon PPC beginners stay near the general average, which currently is approximately 29%.
It’s important to understand what your campaigns’ current ACOS is and what your Target ACOS is. Michael, Ad Badger CEO, has a great video on calculating your target ACOS.
Knowing your target ACOS is essential for proper bid optimization and for understanding the performance of an account, campaign, ad group, keyword, term, or ASIN.
Want to learn even more about ACOS?
Check out our guide on How to Tell the Difference Between a Good and Bad ACOS on Amazon
If you really want to get into the details, our data shows average ACOS generally varies somewhere in the 25%-36% range.
October 2024 had the highest ACOS of the year at 34.16% and December 2024 had the lowest ACOS of the year at 26.80%.
An impression, sometimes also called a view or an ad view, refers to the moment an ad is viewed by an Amazon customer, regardless of whether or not the ad was clicked.
Compared to other platforms, Amazon Ad Impressions can show high efficiency with the right CPC setup.
In 2020, during the pandemic when most everyone was shopping from home during lockdowns, the average number of daily impressions per user per day was 101,265. However, this data changed significantly in 2021. In 2021, Amazon’s Average Daily Impression was anywhere between 40,000 to 60,000.
In 2025, Amazon’s Average Daily Impression was 60,870 – yes, that’s in the millions! This is significantly more than before, although still less than peak pandemic shopping.
As you can see from the chart below, there is some fluctuation in average Amazon impressions per user per day, but the shoppers are still on Amazon.
They are especially visible during the famous Amazon sales, like Prime Day and the winter holiday season.
Learn to drive both organic and paid traffic if you want to increase the number of impressions your ads get.
It’s best to use paid ads to drive 90% of traffic initially and to rely little on organic traffic. However, as the product matures, he suggests that it’s better and better to transition to nearly 90% organic traffic eventually.
The point is clear: use paid traffic early to increase daily impressions and then move to an organic traffic strategy.
Pro tip: The Market Basket Report is useful for turning paid traffic into organic traffic.
It also never hurts to fine-tune your SEO practices.
Just like it sounds, daily clicks are the total volume of clicks on your ads per day.
The total average daily clicks on Amazon is around 284,398.
Impressions naturally lead to clicks.
Once your products have a high number of impressions, it’s up to you to optimize your main image, title, and other listing attributes to convince buyers to click on your product in a sea of options.
As you can see here, average daily clicks tends to vary widely over the months. It’s best used with impressions and conversions to inform decisions.
A conversion is when someone clicks your ad and then purchases that product.
Don’t confuse this number with units sold. One conversion alone could result in 10 units sold if the one converting customer buys 10 units. Two conversions could also result in 10 units sold if two converting customers buy 5 units each.
The average amount of conversions on Amazon Ads is 29,93 conversions daily.
Average daily spend is the amount of money you spend on advertising a day. It can be measured at the account, campaign, ad group, or keyword level.
Are you wondering what your daily budget should be for Amazon PPC? How much should you be spending on your Amazon PPC? Well, the average seller spends about $298,117 USD a day.
If you’re brand new to Amazon PPC and you’re launching your first campaign, it can be confusing figuring out where to start with your budget.
The amount you should spend on ads varies from business to business.
Some companies like to break down their marketing budget and set a certain amount of money aside for PPC every month. Some like to adjust their level of spend as they go. We recommend starting off with an automatic sponsored product campaign with a daily budget of ~$30.
This budget, coupled with a competitively sized bid, will help collect the data required to launch more well-optimized campaigns further down the road.
If you’re a beginner, go ahead and save yourself from inevitable disaster by reading our Complete PPC Guide.
For more advanced sellers, the most important focus is achieving target ACOS.
If you’re able to achieve an ACOS that’s consistently profitable or right at break-even, then you’ll ideally want as many impressions, clicks, and sales as possible at that ACOS.
Make sure you never run out of budget if your ACOS is in profit or right at break-even. Sales from the PPC side of your business greatly benefit the organic side of your business.
Revenue, or sales, is the amount of money you receive, including discounts, deductions, returns, and refunds. This is your gross income from which costs are subtracted to determine your net income.
How much daily revenue should you get from Amazon PPC? Our average Ad Badger app user earns $1,016,8 per day in sales.
Daily revenue depends on a lot of different factors like impressions, clicks, conversions, price, and more. All the other stats show where you need to improve to ultimately get this metric up. Like we said before, profit is king for sellers and using the Ad Badger App can lead to double or triple growth.
As you can see, the Badger gets the job done. Read more about the Woodies case study.
Another case study you might find interesting is one we published on behalf of Freshfield Naturals, available here, because we we increased their impressions by over 600%, tripled their clicks, and quadrupled their sales!
Oh, and did we mention that we pulled all this off while lowering their ACOS by 18%?
Frequently Asked Questions
We are constantly on forums discussing Amazon marketing techniques with Amazon sellers.
We see tons of good questions that give insight into Amazon seller’s concerns, so, like any good Amazon PPC tool would do, we made a video about it.
We also filmed a couple FAQ stats videos for The PPC Den Podcast that you might find helpful, including this one from March 2020 and this one about stats from April 2020.
If rapid-fire FAQs are more your jam, then you’ll enjoy this informative Ask Any PPC Question, where Ad Badger’s CEO answers 30 questions in 60 minutes.
Amazon Pay Per Click (PPC) is the fundamental pricing model for Amazon Ads, where advertisers pay each time a potential customer clicks on their ad.
Everyone wants more data! Check this post each month to see updated stats.
If you haven’t already, get our Amazon PPC Starter Kit to begin advertising on Amazon effectively.
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