[PPC Den Podcast Ep. 67] Grow Your Amazon Campaigns with Demographics Data

Grow Your Amazon Campaigns with Demographics Data


Grow Your Amazon Campaigns with Demographics Data

It’s the Amazon Advertising’s Brand Analytics mini-series finale! 

Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)*

Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaign’s gain. 

You won’t want to miss out! We’ll see you in The Badger Den.

* Important note: Neither The Badger nor anyone at Ad Badger condones underage alcohol consumption.

Important Images

The following memes were referenced in this podcast episode, and it’s imperative you know exactly what Mike and Stephen meant. We take memes very seriously at Ad Badger.

Target Audience vs. Actual Audience
Steve Buscemi searching for Charmanders

Episode Highlights

  • 00:00 Intro
  • 06:55 What’s up with Amazon’s Demographics Data?
  • 16:25 Interesting flaw within Demographics Report
  • 20:00 Predicting the future of Demographics Report
  • 27:30 Search by ASIN — NOT keyword
  • 30:10 Demographics strategy: How to grow your campaigns
  • 34:25 Final thoughts + farewell!

Watch Mike & Stephen on YouTube

Play Video

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast editor, James Ede, and our video editor, Pedro Moreno, who always make our media dreams come true. Without them, this would be a heck of a lot more challenging!

We’ve worked with James and Pedro since the beginning and we are proud to have them in our Badger Nation.

Thank you!