What are The Biggest Trends in Amazon PPC Q4 of 2021 [PPC Den Podcast # 151]

What Are The Biggest Trends In Amazon


Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five.

What used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den!

Episode Highlights

  • 0:00 Intro– Limoncello 
  • 2:00 Ad Badger Software Data from Black Friday – Cyber Monday
  • 4:00 Differences with Amazon Advertising in 2021 than years prior
  • 5:10 What’s up with CPC Management in Q4? 
  • 11:04 A poor tactic for bid optimization 
  • 12:25 What’s the best responsiveness loop strategy for budget management? 
  • 15:20 Sponsored display retargeting gripes
  • 19:43 Be responsive. 
  • 21:57 RPSB: the best tactic
  • 23:22 What factors to consider with budget management? 
  • 27:13 Put your best foot forward.

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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