[PPC Den Podcast 135] What To Do About Low Click – Low Sale Keywords

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Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we  accumulate “ACOS Jumpers.” 

This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether we’re comfortable or uncomfortable with that keyword’s spend. 

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Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you.

Episode Highlights

  • 0:00 Intro
  • 2:55 Updates on broad match in Sponsored Brands 
  • 5:56 What to do with low click, low sale keywords
  • 9:00 What are “ACOS Jumpers?”
  • 9:52 What qualifies as low-click?
  • 12:12 How to determine whether to raise or lower bids
  • 15:50 What to do if comfortable with current ACOS
  • 21:44 Appropriate bid bumps
  • 29:43 What to do if not comfortable with ACOS
  • 42:50 Summary and overview of tips
  • 44:30 Outro

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Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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