Should You Use Amazon Ad’s New Budget Rules? [PPC Den Podcast # 148]

Should You Use Amazon Ad’s New Budget Rules


Amazon Advertising released a new feature a couple months ago, but it was too nonsensical to discuss then. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules. 

Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everything there is to know about the New Budget Rules this week in The Badger Den!

Episode Highlights

  • 0:00 Intro– Brent’s Steve Jobs impersonation
  • 1:50  The New Budget Rules in Amazon Advertising
  • 3:50 First principles thinking on Budget Rules
  • 5:45 Where do these Budget Rules apply? 
  • 9:20 What’s in Budget Rules?
  • 17:40 How often will you apply Budget Rules?
  • 24:47 Strategic Implementation of New Budget Rules
  • 35:33 Outro– Wintry beverages

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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