[PPC Den Podcast Ep. 117] Is Exact Match Always Best?

Is Exact Match Always Best?


It’s common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we’re getting to the bottom of this.

Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 4:55 The Exact Match Conspiracy Theory
  • 6:17 Elizabeth’s Broad Match Story
  • 14:25 Does Amazon Favor Broad Match?
  • 15:44 What to do When Exact Match Doesn’t Land
  • 24:45 Bid Optimization
  • 30:06 The Art of PPC
  • 31:42 Using Negatives
  • 33:15 Explaining to Clients
  • 40:23 Closing Thoughts 

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

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