[PPC Den Podcast Ep. 42] 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS



4 Reasons Why Lowering Your Bids Won't Always Lower Your ACOS

On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn’t a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den!

Episode Highlights

  • 0:25  Bids & ACoS have a complicated relationship
  • 1:07 Keyword visibility 
  • 2:00 What if you’ve calculated your bid correctly?
  • 2:48 Effects of ad rank
  • 4:46 Considering ad placement on conversions
  • 6:06 Search term diversity & CPCs
  • 7:40 How to use search term isolation
  • 8:42 Check out our Ad Badger PPC software

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast: