[PPC Den Podcast Ep. 68] How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1)

How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids


When Your Bid Should be Different than Your CPC: Single Keyword Campaigns

Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week’s episode breaks down everything you need to know about placement bid settings for single keyword campaigns. 

To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den.

Episode Highlights

  • 2:20 Intro
  • 4:30 Our new solution for placement bid settings
  • 6:43 Introduction to single keyword campaigns
  • 10:20 How to adjust bids by placement for SKCs
  • 14:40 When a single keyword campaign shouldn’t be used
  • 18:59 Placement settings when Rest of Search is performing poorly
  • 29:20 Placement settings when Product Pages is the worst performer
  • 39:45 How Ad Badger can help with placement bid settings

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Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast editor, James Ede, and our video editor, Pedro Moreno, who always make our media dreams come true. Without them, this would be a heck of a lot more challenging!

We’ve worked with James and Pedro since the beginning and we are proud to have them in our Badger Nation.

Thank you!