[PPC Den Podcast Ep. 69] How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2)

adjust bids by placement ppc den podcast ad badger


When Your Bid Should be Different than Your CPC: Multi-Keyword Campaigns

This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns.

The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread.

To get the most out of this podcast, download our free placement bid calculator.

We’ll see you in the Badger Den!

Episode Highlights

  • 2:20 Intro
  • 4:00 Follow along with our bid calculator
  • 4:52 Reach out to us about our Managed Services
  • 10:00 What makes placement bids tricky?
  • 16:25 Why did we start with single keyword campaigns?
  • 18:50 Analogy of a car – giving you a frame of reference
  • 22:20 What does Amazon give us? What can we do with it?
  • 27:00 Target CPC shouldn’t be your bid!
  • 32:40 A case study on our strategy for multi-keyword campaigns
  • 42:15 Our formula for finding keyword bids for multi-keyword campaigns

Watch Mike & Stephen on YouTube

Play Video

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast editor, James Ede, and our video editor, Pedro Moreno, who always make our media dreams come true. Without them, this would be a heck of a lot more challenging!

We’ve worked with James and Pedro since the beginning and we are proud to have them in our Badger Nation.

Thank you!