[PPC Den Podcast Ep. 70] Coronavirus (COVID-19) and Your Amazon PPC Campaigns

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When Your Bid Should be Different than Your CPC: Multi-Keyword Campaigns

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis.

Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode! 

To get the most out of this podcast, download our free placement bid calculator: 

We’ll see you in the Badger Den.

Episode Highlights

  • 2:20 Intro
  • 6:30 Introduction to the five metrics and timeframes for how to look at them
  • 9:05 ACOS
  • 13:50 Conversion Rates
  • 23:22 Cost per Click
  • 29:40 Revenue
  • 33:45 Revenue per Click
  • 40:12 Closing thoughts

Watch Mike & Stephen on YouTube

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast editor, James Ede, and our video editor, Pedro Moreno, who always make our media dreams come true. Without them, this would be a heck of a lot more challenging!

We’ve worked with James and Pedro since the beginning and we are proud to have them in our Badger Nation.

Thank you!

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