[PPC Den Podcast Ep. 84] Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

Following Amazon’s Suggestions? The Mysterious “Suggested Bid”


Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? 

On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 3:10 What is Suggested Bid?  
  • 6:20 Who will use Suggested Bid?
  • 13:20 A breakdown of Suggested Bid
  • 20:10 Testing the Suggested Bid feature
  • 24:50 Should you use Suggested Bid?
  • 31:00 Closing thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

Thank you!