[PPC Den Podcast Ep. 86] Amazon PPC Data Trends To Shape Your 2020 Strategy

Amazon PPC Data Trends To Shape Your 2020 Strategy


How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020.

On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months.

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 3:05 Evaluating the PPC data for 2020 
  • 6:20 Cost per Click
  • 11:15 Why are sellers pausing campaigns?
  • 15:40 ACOS and Ad Spend
  • 18:30 Impressions
  • 20:00 Conversion rates
  • 23:00 Outlook for the second half of 2020 and closing thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

Thank you!

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