The Complete Amazon Advertising Evergreen Campaign Strategy Guide [The PPC Den Podcast]

The Complete Amazon Advertising Evergreen Campaign Strategy Guide


It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of shares in this episode. 

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Don’t miss this Evergreen Campaign Creation Strategy Guide
  • 2:18 Intro– Mental models that work
  • 5:20 Inspiration behind evergreen strategies for PPC
  • 8:30 Evergreen campaign creation strategy
  • 11:17 The  “Protect” Strategy
  • 18:20 The “Conquer” Method
  • 22:21 The “Rank” Approach
  • 26:06 The “Dominate” Strategy
  • 32:18 The “Discover” Campaigns
  • 41:23 Connect with us

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin


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