[PPC Den Podcast Ep. 105] How to become an Amazon Sponsored Display master

How To Become An Amazon Sponsored Display Master


We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them.

Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 7:08 Sponsored Display Ads Update
  • 17:04 How Sponsored Display Ads fit into your Amazon PPC strategy
  • 31:53 Views Retargeting and Custom Audiences
  • 39:55 Searches Targeting
  • 42:41 Purchases Retargeting
  • 44:26 Structuring your Sponsored Display audiences
  • 49:00 Product Targeting
  • 51:34 Bidding
  • 52:36 Optimization Tips
  • 56:22 Closing Thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks and a Note About the PPC Den Podcast

We’d like to give a big thank you to all the people that help make the PPC Den possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

We couldn’t do it without you!